Now burst the bubble. Milan Design Week 2019. Nilufar gallery; “FAR”. Image courtesy of designboom.com.
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A brand without branding is a lonely traveller.
Written on request for equerryconsulting.co.uk It’s easy to associate branding with the big guys/ladies who’s addicted to successful branding to maintain their brand in a changing era. The thought of branding as being a field the big companies are in need of isn’t necessary wrong, hence the concept of growth’s in the middle of successful…
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Green brand values might just be words floating on an ad because they know your heart has access to your bank account.
Let me tell you about the best and the baddest seller I’ve ever met. Myself. If I can stand for the values of a product, I’m doing such a great job it’s beyond the horizon. If I don’t, well. When I was sixteen I worked three months with telephone marketing. That was when I first…
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The light at the end of the tunnel is neon.
The neon trend has been around for a while and it looks like it’s staying. It’s visually stimulating on a screen as well as in the physical world, which makes it into a trend both in graphic design and interior architecture. Letters written in neon light has a much more millennial touch than the interior…
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The day high culture fell in love with low culture.
Anti-fashion is a term and boy, they still do well. You’ve seen the burgers, fries and low culture food in high-end retail advertisement. You’ve seen the statement pieces that would’ve been considered garbage five years ago. I cannot tell you a specific date, but I can tell you about a big influencer: Vetements, spring/summer 2016,…
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