Showing off power tends to symbolize both a lack of humbleness and social skills. That’s why wrapping it in design strategies works so perfectly. It’s by no means obvious for the rest of the world, it becomes invisible branding. Let’s look at a scenario: your store’s located in Manhattan, New York City. It’s not a…Read More
Following a trend doesn’t mean trendy. It means utterly invisible.
From the fields of art to design and branding, there’s a need of the slightest twist to develop an identity. Instead of pointing at a bad guy in the 21st century design world, I’ll point out a concept which is checking out the entire check-list of things done right: Sketch Gallery (London). It’s up for…Read More