Written on request for equerryconsulting.co.uk It’s easy to associate branding with the big guys/ladies who’s addicted to successful branding to maintain their brand in a changing era. The thought of branding as being a field the big companies are in need of isn’t necessary wrong, hence the concept of growth’s in the middle of successful…Read More
Are you smarter than your light bulb?
Your home might be turning into a smart device and it’s not only concerning the upper upper upper class anymore. Smart technology’s covering our champagne problems, as the hassle of leaving the couch to turn off the light switch. For starters, LED should be considered as smart technology in itself, regarding the energy savings and…Read More
Green brand values might just be words floating on an ad because they know your heart has access to your bank account.
Let me tell you about the best and the baddest seller I’ve ever met. Myself. If I can stand for the values of a product, I’m doing such a great job it’s beyond the horizon. If I don’t, well. When I was sixteen I worked three months with telephone marketing. That was when I first…Read More
The light at the end of the tunnel is neon.
The neon trend has been around for a while and it looks like it’s staying. It’s visually stimulating on a screen as well as in the physical world, which makes it into a trend both in graphic design and interior architecture. Letters written in neon light has a much more millennial touch than the interior…Read More
The day high culture fell in love with low culture.
Anti-fashion is a term and boy, they still do well. You’ve seen the burgers, fries and low culture food in high-end retail advertisement. You’ve seen the statement pieces that would’ve been considered garbage five years ago. I cannot tell you a specific date, but I can tell you about a big influencer: Vetements, spring/summer 2016,…Read More